Collection: BE@RBRICK

Brand Story:

BE@RBRICK, also known as the Bearbrick, is a toy launched by the Japanese company MEDICOM. BE@RBRICK can be described as an "internet celebrity" in the toy world, popular across various circles. There are collectors focused on toys, celebrities, fashion trendsetters, designers, and even ordinary people who collect it. Its charm is enough to span the globe and earn the appreciation of every trend icon. Because of this, even when various trendy items are experiencing a downturn in social trends, BE@RBRICK still stands at the forefront of this field.